Case Study

Black Sheep Ammunition

Logo Design / Branding / Packaging

Project Overview

Black Sheep Ammunition is an American-owned company producing high quality ammunition for hunters and sportsman. I designed a brand identity and packaging system that showcases their bold personality and sets them apart from more traditional competitor brands.

Logo Design

A strong, simple and iconic brand mark was necessary for a brand trying to break into an already saturated market. The mark projects and attitude of strength and protection — two important pillars of the Black Sheep brand.